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Email and direct mail can be complementary

Given the resilience and popularity of direct mail and email marketing, it would be wise for marketers to leverage direct mail and email advertising in complementary ways Read more...

GDPR Acronyms Rundown - Adotas

With the official launch of GDPR on May 25, 2018, the regulation is bringing a host of changes to the digital marketing and ad tech industries. Read more...

GDPR: What future for first, second and third-party data

Insights on how first, second and third-party data may be affected by GDPR Read more...

OPTIZMO Helps You Streamline The Collection, Storage And Distribution Of Your Consumers’ Opt-Out Preferences

A recent interview with Khris Thayer, CEO at OPTIZMO by Tech Company News. Read more...

GDPR and Privacy at the RSA Conference

Last week’s RSA Conference was filled with in-depth content on a wide variety of security and privacy related topics.  But, the hottest topic of the show was definitely GDPR. Read more...

DMN: What GDPR Means for U.S. Brands

As the General Data Protection Regulation (GDPR) effective date comes ever closer (May 28, 2018) many companies around the world are still working to understand how the new regulation impacts their businesses Read more...

3 keys to successful email list management

Businesses worldwide are well aware that email has become an all-but-essential part of any marketing strategy. The platform offers a quick and easy way for companies to reach consumers, including established customers and potential clients alike. Read more...

Consumers want quality content in their email

There are a variety of factors that affect the success of email marketing services, but the quality of the content is one of the most important. Read more...

3 tips for improving email campaign management

Batch and blast email list marketing is no longer a viable option for businesses looking to implement successful email campaigns. Read more...

Email compliance can be confusing for the unprepared

Email marketing is a highly successful endeavor for most businesses that invest in it, but it requires a bit of preparation and foresight to be accomplished properly. Read more...