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Do Not Overlook the 'From' Address

For marketers who are newer to email, the importance of the From address can often be overlooked. Read more...

Why CAN-SPAM compliance is crucial to email marketing

Why compliance matters for email marketers Read more...

Client Success Story - Publishers Clearing House

We are always excited to share case studies and success stories from our clients about how OPTIZMO has impacted their business.  Read more...

OPTIZMO Helps You Streamline The Collection, Storage And Distribution Of Your Consumers’ Opt-Out Preferences

A recent interview with Khris Thayer, CEO at OPTIZMO by Tech Company News. Read more...

3 major advantages of email marketing

Email marketing allows businesses to reach customers easily and spread information quickly. Read more...

3 keys to successful email list management

Businesses worldwide are well aware that email has become an all-but-essential part of any marketing strategy. The platform offers a quick and easy way for companies to reach consumers, including established customers and potential clients alike. Read more...

Consumers want quality content in their email

There are a variety of factors that affect the success of email marketing services, but the quality of the content is one of the most important. Read more...

3 tips on ensuring email compliance

Digital communications is becoming a leading tool for marketing and customer service across almost every industry. Read more...

3 tips for improving email campaign management

Batch and blast email list marketing is no longer a viable option for businesses looking to implement successful email campaigns. Read more...

3 key factors of email marketing integration

Email marketing integration isn't so much about implementing a new solution as it is coordinating social, web, video and email marketing initiatives to work in conjunction with each other. Read more...