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Choosing the right ESP is key

As several marketing experts have highlighted, it is critical that email marketers choose the right ESP. Read more...

Avoid costly email list marketing pitfalls

Email lists have been central to the ways companies do business and interact with potential and current clients, partners, associates and investors for more than a decade. Read more...

Aesthetics matter for email marketing

As Sundeep Kapur, writing for ClickZ, recently highlighted, the visual appearance of email marketing messages can have a major impact on how well or poorly they are received. Read more...

3 email marketing mistakes to avoid

Email marketers must avoid making critical mistakes when conducting their campaigns. Here are three of the most significant, avoidable errors that marketers should be aware of. Read more...

4 trends to avoid with email marketing

Email marketing can be an extremely successful tool for businesses to enhance public reach, brand recognition and conversion rates with. Read more...

Accurate data necessary for effective list segmentation

A recent survey, conducted by Return Path, found that marketers intend to increase their use of analytics in the coming year largely in order to develop improved segmentation and targeting tactics, according to Econsultancy. Read more...

BYOD risk management

Technology changes quickly, and it's clear that companies that can take the lead in adopting technology that can allow for innovation in services or products will have a good chance of making gains in a respective industry. Read more...

CAN-SPAM compliance failure can lead to FTC audit

CAN-SPAM compliance failures can lead to FTC audits. Read more...

5 reasons email marketing enhances business potential

For any company, there are many possibilities that email marketing can bring about. Read more...

3 email advertising essentials: Useful content, list management and avoiding spam filters

It is essential for all email marketers to follow best practices to maximize their effectiveness. And, as several experts recently highlighted, three of those best practices are creating useful content, carefully managing lists and avoiding spam filters. Read more...

2 keys for successful email campaign management

When it comes to email advertising, strategy is essential. If a company tries to run an email marketing campaign without clear direction and planning, it will almost certainly fail to yield significant results. Read more...