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Choosing the right metrics is crucial for optimal email marketing

Email marketers must be careful to use the most relevant metrics to optimize their email campaigns. Read more...

GDPR and CAN-SPAM - A Comparison for US Emailers

Since its inception in 2003, the CAN-SPAM Act has provided a framework enabling companies to email their clients and prospects while remaining compliant with regulatory rules. Read more...

Opt-Out Enhancements - Product Announcement

Over the next few weeks we will be upgrading client accounts to our enhanced Opt-Out process. Read more...

Creative Distribution Manager - Product Feature

Managing email creatives can be a very time consuming part of the campaign management process - especially when partnering with multiple mailers. OPTIZMO’s Creative Distribution Manager automates the distribution of campaign creatives Read more...

GDPR Acronyms Rundown

With the official launch of GDPR on May 25, 2018, the regulation is bringing a host of changes to the digital marketing and ad tech industries. Read more...

OPTIZMO May Newsletter - CEO Khris Thayer Interview

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Client Success Story - Publishers Clearing House

We are always excited to share case studies and success stories from our clients about how OPTIZMO has impacted their business.  Read more...

GDPR: What future for first, second and third-party data

Insights on how first, second and third-party data may be affected by GDPR Read more...

GDPR: Fact or Fiction?

Fact or Fiction About Some Key Aspects of GDPR Read more...

OPTIZMO Helps You Streamline The Collection, Storage And Distribution Of Your Consumers’ Opt-Out Preferences

A recent interview with Khris Thayer, CEO at OPTIZMO by Tech Company News. Read more...

After segmentation must come adaptation

As Margaret Spencer, writing for Business 2 Community, recently highlighted, for list segmentation to be effective, firms must go a step further. They must adapt their messaging strategies to account for these demographic distinctions. Read more...

What GDPR Means for US Affiliate Marketers - FeedFront, May 2018

As a U.S. based affiliate marketer, you may think that the GDPR doesn’t really relate to your business. However, if your company collects personal data from any individuals within the EU – including email addresses – then you must comply with GDPR. Read more...

3 tips for effective email campaign management

Running an email marketing campaign can be challenging and even frustrating at times. This is especially true if you do not have much marketing or advertising experience to serve as a guide. Read more...

GDPR and Privacy at the RSA Conference

Last week’s RSA Conference was filled with in-depth content on a wide variety of security and privacy related topics.  But, the hottest topic of the show was definitely GDPR. Read more...

3 tips for creating compelling email marketing content

As many industry experts have noted, one of the most important elements of successful email advertising is creating compelling content. Read more...

3 ways to optimize mobile email marketing

Firms needs to optimize their marketing campaigns for mobile devices. Here are three ways to achieve this result. Read more...

3 Common Fallacies about Email Marketing

The evolution of email still leaves people with misconceptions about this tool. Read more...

3 traits of successful email marketing messages

There are a number of traits that successful email marketing messages tend to share, and as several experts recently highlighted, among the most important are engagement, value and brevity. Read more...

3 Common Misconceptions About GDPR

3 Common Misconceptions About GDPR Read more...

3 tips for planning a successful email marketing campaign

Three key pieces of advice for creating and running a successful email marketing effort. Read more...

3 strategies for improving relevance in email marketing

Here are three specific strategies organizations can use to improve the relevance of their email campaigns. Read more...

3 reasons to segment your email marketing lists

One of the most important steps to improve email marketing is the use of list management tools to segment audiences. Read more...

3 reasons targeting beats blasting in email marketing

As numerous industry experts have highlighted, targeted email campaigns tend to be more effective and more efficient than those focused on email blasts. Read more...

Affiliate Summit Europe 2018 Recap

The OPTIZMO team is back from a great week in London for Affiliate Summit Europe.   Read more...

3 major advantages of email marketing

Email marketing allows businesses to reach customers easily and spread information quickly. Read more...

3 keys to optimizing your email contact list

Here are three critical email list cleansing tips that can help maximize the number of people who receive your messages. Read more...

Affiliate Summit Europe Travel Tips

Here are some key items to bring with you on your next long international flight. Read more...

DMN: What GDPR Means for U.S. Brands

As the General Data Protection Regulation (GDPR) effective date comes ever closer (May 28, 2018) many companies around the world are still working to understand how the new regulation impacts their businesses Read more...

3 keys to avoiding the spam filter

Email marketers must strive to avoid having their messages fall into the spam filter. Here are three keys to achieving this end. Read more...

3 keys to successful email list management

Businesses worldwide are well aware that email has become an all-but-essential part of any marketing strategy. The platform offers a quick and easy way for companies to reach consumers, including established customers and potential clients alike. Read more...

3 keys for a leaner, better email list

Here are three tips that email marketers should consider implementing to improve the quality of their contact lists Read more...

MediaPost: Unsubscribe Practices: They're Good Until They're Not

Retailers have become better at winning consumer trust. Read more...

3 keys to optimal timing for email marketing

Here are three keys to optimizing timing for email marketing messages Read more...

3 ways email marketing trumps social

Most industry experts agree that email marketing still trumps social. Here are three reasons why Read more...

Timing is everything with email marketing

Implementing suppression list management and effective best practices for readability are important aspects of email marketing, yet the time emails are sent can play a big role in open rates as well. Read more...

3 critical precautions for effective email marketing

The following are three key precautions marketers should focus their attention on when crafting email campaigns Read more...

Content is key for successful email marketing, expert says

Perhaps no single factor will have a greater impact determining the ultimate fate of an email marketing campaign than content creation Read more...

Email marketers should pay attention to subscriber preferences

There are many ways that an email marketing campaign can fall flat. Of these, one of the most critical to avoid is disregarding subscriber preferences when it comes to frequency. Read more...

Consumers want quality content in their email

There are a variety of factors that affect the success of email marketing services, but the quality of the content is one of the most important. Read more...

3 tips on ensuring email compliance

Digital communications is becoming a leading tool for marketing and customer service across almost every industry. Read more...

3 tips for improving email campaign management

Batch and blast email list marketing is no longer a viable option for businesses looking to implement successful email campaigns. Read more...

Top reasons email marketing is needed

Every business invests in marketing initiatives, but not every one succeeds. Many companies are constantly looking for ways to improve marketing solutions and increase conversion rates. For many, the answer lies in email marketing services. Read more...

Three email newsletter mistakes to avoid

For those that see real merit to email newsletters, there are a number of important mistakes to avoid Read more...

Timing important for email marketing

Without proper timing, a campaign will miss out on many valuable opportunities, and its messages will resonate less with recipients. Read more...

Chic email marketing for an elegant start to 2017

It's not news to any marketing professional that once again email marketing campaigns are going to be essential to driving business and serving as a central gateway to company news, new initiatives and social media campaigns. Read more...

Make sure your email marketing is up to snuff

While many businesses are utilizing email list marketing to increase web traffic and conversion rates, not all businesses are finding success with their strategies. Read more...

3 mistakes that can doom an email marketing campaign

Here are three of the most basic, essential mistakes that marketers should strive to avoid Read more...

Email list scrubbing essentials

As the holiday season is in swing and small businesses in the United States look toward the New Year, tidying up the company email list may be just as important as that resolution to go to the gym every day. Read more...

Make the most of holiday email marketing

Here are three key email campaign management tips for improving marketing up to and during the holidays. Read more...

3 key factors of email marketing integration

Email marketing integration isn't so much about implementing a new solution as it is coordinating social, web, video and email marketing initiatives to work in conjunction with each other. Read more...

Email marketing should feature multiple channels

Too often, organizations develop a mutli-pronged approach to marketing, which is good, but then fail to use them in conjunction. Yet these other channels can provide a great deal of useful material. Read more...

Email marketing a major sales driver for returning customers, study finds

As a recent study demonstrated, social media has yet to overtake email as a sales driver. In fact, it's not even close. Read more...

Remember key trends with email marketing

Email marketing is a top solution for businesses trying to increase profits and enhance brand reputation. Read more...

How to maximize email deliverability

Email open rates play a major role in the success of email marketing services. Read more...

What clients "like": merging social media and email campaigns

Social media sites like Facebook and Twitter have revolutionized the ways that businesses interact with a client base and establish a clear brand identity to the digital world. Read more...

Top 3 metrics for email marketing

Email marketing success comes down to number crunching. Read more...

Segmentation: A key list management technique

The importance of understanding the diversity within an email campaign's target audience was recently highlighted by Pamela Vaughan of Hubspot, who argued that segmentation is a key list management strategy that all email marketers should consider impleme Read more...

Email list cleansing, targeting critical to success, expert claims

To help inexperienced marketers improve their methods, industry expert Wikus Engelbrecht recently shared several tips with Business News Daily. Most notably, he argued that email list cleansing and targeting are critical elements of any successful email c Read more...

Email compliance can be confusing for the unprepared

Email marketing is a highly successful endeavor for most businesses that invest in it, but it requires a bit of preparation and foresight to be accomplished properly. Read more...

Email blasting hurts brand reputation

One of the most significant consequences of mass email blasts can be damage to the company's brand reputation Read more...

Email acquisition

Companies need to take every opportunity to get a leg up on competitors when it comes to pushing an aggressive and comprehensive digital marketing strategy. Read more...

Don't overlook the importance of brainstorming and planning

It is absolutely essential for email marketers to pay sufficient attention to brainstorming and planning Read more...

Creativity not always ideal for email marketing

Here are three ways in which email advertising campaigns may benefit by being straightforward, rather than unique. Read more...

Despite popularity, some marketers find email contact data to be bad

Email is considered the best marketing solution on the web for a number of good reasons. Read more...

Consumers enjoy receiving marketing messages, study suggests

As a recent study demonstrated, consumers are generally pleased to receive marketing messages from firms they are interested in. Read more...

Choosing the right ESP is key

As several marketing experts have highlighted, it is critical that email marketers choose the right ESP. Read more...

Avoid costly email list marketing pitfalls

Email lists have been central to the ways companies do business and interact with potential and current clients, partners, associates and investors for more than a decade. Read more...

Aesthetics matter for email marketing

As Sundeep Kapur, writing for ClickZ, recently highlighted, the visual appearance of email marketing messages can have a major impact on how well or poorly they are received. Read more...

3 email marketing mistakes to avoid

Email marketers must avoid making critical mistakes when conducting their campaigns. Here are three of the most significant, avoidable errors that marketers should be aware of. Read more...

4 trends to avoid with email marketing

Email marketing can be an extremely successful tool for businesses to enhance public reach, brand recognition and conversion rates with. Read more...

Accurate data necessary for effective list segmentation

A recent survey, conducted by Return Path, found that marketers intend to increase their use of analytics in the coming year largely in order to develop improved segmentation and targeting tactics, according to Econsultancy. Read more...

BYOD risk management

Technology changes quickly, and it's clear that companies that can take the lead in adopting technology that can allow for innovation in services or products will have a good chance of making gains in a respective industry. Read more...

CAN-SPAM compliance failure can lead to FTC audit

CAN-SPAM compliance failures can lead to FTC audits. Read more...

5 reasons email marketing enhances business potential

For any company, there are many possibilities that email marketing can bring about. Read more...

3 email advertising essentials: Useful content, list management and avoiding spam filters

It is essential for all email marketers to follow best practices to maximize their effectiveness. And, as several experts recently highlighted, three of those best practices are creating useful content, carefully managing lists and avoiding spam filters. Read more...

2 keys for successful email campaign management

When it comes to email advertising, strategy is essential. If a company tries to run an email marketing campaign without clear direction and planning, it will almost certainly fail to yield significant results. Read more...