By Tom Wozniak, Head of Marketing – published on Forbes.com on 9/9/20
To say 2020 has been a challenging time for marketing professionals would be an understatement. While some companies and industries are affected more than others, every marketer has needed to take a step back and reevaluate their marketing strategies to adapt to a suddenly changed landscape.
Many companies may take this opportunity to jump on board the newest platforms and marketing channels to engage with their audiences in entirely new ways. There are certainly good reasons to test new communication channels, but when you are reassessing your marketing plan, don’t ignore some of the more tried-and-true digital marketing strategies that already have a track record of success.
Here are three well-established digital marketing channels that you should consider either adding to your strategy or ramping up.
When it comes to digital marketing, email is the granddaddy of the industry. But, like wine or whiskey, email marketing keeps getting better with age. Today, email can adapt to accommodate the device a recipient uses to access their inbox, from a smartphone with a touchscreen to a desktop with a mouse and everything in between. Messages can focus on text or become nearly as interactive as a website.
If you aren’t already using email marketing, this is the perfect time to start incorporating it into your marketing strategy. Even if email is already a part of your strategy, this is a good time to reevaluate how you’re using the channel and look for more opportunities to incorporate it and drive results. At OPTIZMO, we’re seeing an increase in overall email marketing activity across companies in many industries. With so many more people working from home, at least temporarily, email can be even more effective at driving results.
Read the rest at Forbes.com.
Tom Wozniak heads up Marketing and Communications for OPTIZMO Technologies.