By Tom Wozniak, Chief Operating Officer – published on Forbes on 6/21/24 As companies grow, one common marketing practice is to leverage video in internal communications and customer-facing content. Everyone knows how engaging video can be (just check how much time...
By Tom Wozniak, Head of Marketing – published on Forbes.com on 9/9/20 To say 2020 has been a challenging time for marketing professionals would be an understatement. While some companies and industries are affected more than others, every marketer has needed to take...
By Tom Wozniak, Head of Marketing – published on the OnlyInfluencers blog on 9/3/20 On a recent OI-members-only Live Zoom discussion we spent some time talking about how to leverage video content in email campaigns. The conversation was spurred by Tejas Pitkar’s...
You do not want to miss the latest release in our video series – OPTIZMO – The Only Game in Town! From the beginning, with our sizzle reel, we wanted to take the typical company video and turn it up a notch. We have continued that approach each week with...
By Tom Wozniak, Head of Marketing – published on Business2Community on 8/3/20 Video is widely recognized as one of the most powerful tools for marketing and communication. Having put together various types of video marketing programs for multiple companies over the...