Suppression lists are essential components of any email marketing strategy. The need for such lists became vital when in 2003 the CAN-SPAM Act mandated all companies to allow recipients to opt-out of marketing emails. As a result, it’s necessary for companies to...
Next-Gen SUPPRESS will lead the evolution of email and SMS compliance in 2023 and beyond AUSTIN, Texas, Feb. 23, 2023 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the industry leader in email suppression list management, is excited to announce the release of its...
What is Suppression List Management? In email marketing, suppression list management describes the process for leveraging various types of suppression files to ensure compliance with laws like the CAN-SPAM Act, as well as numerous other audience targeting strategies...
OPTIZMO Video Series – SmarterChaos Interview Over the course of 2020, we will be releasing video interviews with numerous OPTIZMO clients and partners, along with other leaders in the Email and SMS Marketing industries. You may have seen our initial promo video...
Email Marketing Tip – Suppressing Previous Recipients Email is a powerful marketing tool for advertisers across a wide range of industries and verticals. But, as with any marketing channel, there are strategies and tactics that can improve its effectiveness....
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