Email has come a long way. The evolution of this media channel over the past 42 years has turned email into one of the most cost-effective methods of direct marketing. However, the evolution of email still leaves people with misconceptions about this tool. Fallacy #1:...
Creating compelling and effective content is one of the greatest challenges email marketers must overcome. Most people receive so many emails each day that they simply cannot give their attention to every message. For an email advertising campaign to be effective, it...
Social media sites like Facebook and Twitter have revolutionized the ways that businesses interact with a client base and establish a clear brand identity to the digital world. Hypothetically, the possibilities of social media to drive business are as limitless as the...
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