Negative Marketing Signals Archives

Email Marketing Tip – Leveraging Negative Marketing Signals

by Tom Wozniak | May 21, 2020 | Affiliate Marketing, Articles, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management, Marketing

Email Marketing Tip – Leveraging Negative Marketing Signals Email marketers have no shortage of key performance metrics to measure, analyze, and leverage in their optimization efforts. From delivery rate, open rate, and click-thru rate, to conversion rate,...

Marketing Metrics: When A Negative Can Become A Positive – Forbes

by Tom Wozniak | November 19, 2019 | Articles, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management

Published on 11/19/19 on Forbes.com. As marketers, most of us spend our time focusing on the positive. When a campaign delivers results (more clicks, leads, sales, etc.), we want to try to optimize the campaign and make it even more successful. We are constantly on...

Turning a Negative into a Positive – Adotas

by Tom Wozniak | September 13, 2018 | Articles, Email Campaign Management, Email Marketing

Published in Adotas on 9/11/18 A lot of successful marketers are optimistic by nature, focusing on the positive. This positivity shows up in marketing performance analysis and optimization as well. By the nature of the word ‘optimize’ there is a tendency to think...

Using Negative Marketing Signals for Campaign Optimization – FeedFront

by Tom Wozniak | June 26, 2018 | Articles, Email Campaign Management, Email Marketing, Email Suppression List Management

Published on FeedFront on 7/25/2018 When analyzing email campaign performance, most marketers focus on their KPIs (CTR, Opens, Sales, ROI) and use those metrics to dial in performance. This concentration on the positive is the traditional approach to evaluating...

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Email Marketing Tip – Leveraging Negative Marketing Signals

Marketing Metrics: When A Negative Can Become A Positive – Forbes

Turning a Negative into a Positive – Adotas

Using Negative Marketing Signals for Campaign Optimization – FeedFront

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