Email Marketing Tip – Leveraging Negative Marketing Signals Email marketers have no shortage of key performance metrics to measure, analyze, and leverage in their optimization efforts. From delivery rate, open rate, and click-thru rate, to conversion rate,...
Published on 11/19/19 on Forbes.com. As marketers, most of us spend our time focusing on the positive. When a campaign delivers results (more clicks, leads, sales, etc.), we want to try to optimize the campaign and make it even more successful. We are constantly on...
Published in Adotas on 9/11/18 A lot of successful marketers are optimistic by nature, focusing on the positive. This positivity shows up in marketing performance analysis and optimization as well. By the nature of the word ‘optimize’ there is a tendency to think...
Published on FeedFront on 7/25/2018 When analyzing email campaign performance, most marketers focus on their KPIs (CTR, Opens, Sales, ROI) and use those metrics to dial in performance. This concentration on the positive is the traditional approach to evaluating...
