The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

Marketing In A World Without Third-Party Data: Where To Next?

by | November 1, 2021 | Affiliate Marketing, Articles, Brand Reputation & Integrity, Consumer Privacy, Data Management, Data Protection & Security, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management

This is a guest post from the team at Madrivo. The mighty third-party cookie has long been the primary tool for many marketing companies. They offer a way to gain information about the behavior of potential customers, or other marketing strategies can target themes. ...