Check out this article on GDPR from OPTZMO’s head of marketing on Forbes.com. GDPR seems to be on the mind of every marketer these days. Before the regulation went into effect on May 25, you probably noted the deluge of emails in your inbox requesting that you...
GDPR and CAN-SPAM – A Comparison for US Emailers Published in Adotas on 6/14/18 If you’re an email marketer in the United States, you’re already familiar with CAN-SPAM – at least I hope you are! Since its inception in 2003, the CAN-SPAM Act has provided a...
GDPR Acronyms Rundown Published in Adotas on 5/28/18 FYI – The ABCs of GDPR Acronyms With the official launch of GDPR on May 25, 2018, the regulation is bringing a host of changes to the digital marketing and ad tech industries. Along with all the impacts on how...
GDPR: What future for first, second and third-party data Published by Econsultancy on May 15, 2018. GDPR will impact the data and marketing industries in numerous ways. The use of First, Second, and Third-party data is among the most interesting areas to be affected....
Fact or Fiction About Some Key Aspects of GDPR Published in Adotas on 5/15/18 Unless you’ve completely unplugged for the last year or two, you’ve no doubt heard the term GDPR at least a few times (and probably more than a few). As with any new legislation, the General...
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