Alexa… read my email Some interesting news leading up to the holidays, when Alexa announced a bunch of new features in a recent update. One of those features allows users to ask Alexa to read their emails and reply to an email through voice. Among the many the...
There’s an old saying in marketing that ‘Content is King.’ While there is certainly an argument to be made that audience is every bit as important as content for a successful campaign, there is no doubt that compelling content is a huge part of a...
When it comes to email marketing, virtually nothing is more important that the contact list. This is, after all, what determines who learns about your latest sale, giveaway, product release, event or other item of interest. If the right people don’t hear about...
Getting the timing right can be the difference between an effective and ineffective email advertising message, and the marketing campaign as a whole. Yet achieving ideal timing for email messages can be extremely difficult. It starts with understanding the timing...
LeadsCon is the definitive conference for online lead generation and direct response marketing. Showcasing the best people and companies in vertical media and direct response marketing, LeadsCon is the industry event performance marketers rely on to do more...
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