List segmentation isn’t new, but the way savvy marketers are using it today looks a whole lot different than it did just a few years ago. At its core, segmentation is about grouping your recipients based on shared traits so you can send more relevant messages. But if...
We’re excited to bring you another installment of ComplianceCast Clips! These bite-sized clips zero in on key topics from our recent panel interview with Madrivo and Everflow, recorded during Affiliate Summit West 2024. If you didn’t catch the full 46-minute...
We’re kicking off a new blog series with some Email Marketing Q&A. You might think that after over 40 years, email marketing is pretty cut and dried by now, right? Well, as any marketer knows, every channel evolves constantly and what worked last year may not work...
There is no shortage of articles on subject lines and in the world of email marketing, the power of a well-crafted subject line can often be the deciding factor between an email that gets opened and read and one that gets overlooked. As email marketers, it’s vital to...
We’re excited to release a new Email Marketing Best Practices guide for 2024. Collaborating with our good friends and partners at LashBack, we’ve put together a comprehensive list that every email marketer will want to follow going into the new year. Check...
