There is no shortage of articles on subject lines and in the world of email marketing, the power of a well-crafted subject line can often be the deciding factor between an email that gets opened and read and one that gets overlooked. As email marketers, it’s vital to...
We’re excited to release a new Email Marketing Best Practices guide for 2024. Collaborating with our good friends and partners at LashBack, we’ve put together a comprehensive list that every email marketer will want to follow going into the new year. Check...
As an email marketer, it can sometimes feel like you’re in the trenches, constantly battling for a sliver of your subscribers’ attention spans, but what’s new? lol! Well, we’ve got a little secret to help that’s not so secret anymore—AI. But don’t worry, this...
By Tom Wozniak, Chief Operating Officer – published on The PMA Blog on 11/08/23 Email marketing has been around for over 40 years and a part of affiliate marketing since its inception. With all that, we don’t talk about the email channel all that often. It’s largely...
By Tom Wozniak, Chief Operating Officer – published on OnlyInfluencers on 10/08/23 When I brainstorm topics for an upcoming OI article, sometimes I focus on bigger trends in the industry (AI!) or areas where I can speak with some authority (email compliance). But I...
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