Suppression lists are essential components of any email marketing strategy. The need for such lists became vital when in 2003 the CAN-SPAM Act mandated all companies to allow recipients to opt-out of marketing emails. As a result, it’s necessary for companies to...
By Tom Wozniak, Chief Operating Officer – published on OnlyInfluencers on 10/08/23 When I brainstorm topics for an upcoming OI article, sometimes I focus on bigger trends in the industry (AI!) or areas where I can speak with some authority (email compliance). But I...
By Tom Wozniak, COO – published on Forbes on 9/21/23 Pardon me if you’ve already heard, but AI is kind of a big deal in 2023, especially in email marketing. When major news sites like CNN are publishing a steady stream of stories about the...
The stage is set for part 2 of our ComplianceCast series with Seija Samoylenko from Atwave. Highlighting email deliverability and monetization, this episode comes to you from the bustling floors of Affiliate Summit East 2023! If you missed part 1 of this double...
By Tom Wozniak, Head of Marketing – published on OnlyInfluencers on 6/28/22 In life, we all use conventional wisdom (CW) on a regular basis. We come across it in every facet of our lives. “If the stove gas burner doesn’t light the first time, wait a few seconds for...
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