The Positive and Negative Marketing Signals generated by every email campaign If you are using email marketing to promote your product or service, then becoming familiar with all the various performance metrics generated by each email campaign is a vital step in both...
The Value of an Email Opt-Out – Business2Community Published on 7/8/19 on Business2Community In email marketing, many marketers look at an opt-out or unsubscribe as the worst-case outcome from an email being sent. There’s some obvious logic involved in that...
Are You Leading Your Marketing Team To Comply With The CAN-SPAM Act? – Forbes Published on May 30, 2019 on Forbes.com Email marketing continues to deliver results for advertisers, four decades after the first promotional email message was sent. By 2023, there...
3 Ways Compliance Improves your Email Program Published on March 28, 2019 on FeedFront. For many email marketers, running a program that is compliant with CAN-SPAM is seen as a legal requirement, whose main benefit is avoiding potential fines or other legal penalties....
OPTIZMO™Launches New Website New site design kicks off an exciting 2019 AUSTIN, Texas, Jan. 04, 2019 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the industry leader in email suppression list management, is excited to announce the launch of its newly redesigned...
