The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

A Look at How Email Opt-out Activity Changed in 2020-21 – Only Influencers

By Tom Wozniak, Head of Marketing – published on OnlyInfluencers on 6/28/22 As we approach the halfway point of 2022, we’re now a bit over 2 years since Covid was declared a pandemic (March 11, 2020). At that point, it’s safe to say that marketers had little to...

OPTIZMO™ Releases Annual 2021 Opt-Out Infographic

Delivering a look at how a second pandemic year impacted email Opt-Out activity. April 25, Austin, TX — OPTIZMO Technologies, the industry leader in email suppression list management, has announced the release of its annual Email Opt-Out Infographic, updated to...

2021 Email Opt-Out Infographic

2021 Email Opt-Out Infographic How did a second year of the world working remotely and generally staying home impact email Opt-Out behavior?   Since 2018, we have been releasing annual infographics depicting Email Opt-Out activity and behavior from the OPTIZMO...

Turning a Negative into a Positive – Only Influencers

By Tom Wozniak, Head of Marketing – published on Only Influencers on 7/1/20 As email marketers, most of us are focused on how our campaigns perform. Even if our emails aren’t specifically designed to drive leads, sales, or other recipient actions, we still monitor key...