The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

The Hidden Power of Suppression Lists in Protecting Your Brand’s Reputation — DesignRush Interview

Originally published on DesignRush on 10/25/24 Suppression lists filter out unengaged or risky contacts to maintain deliverability, which are essential for protecting a business’s sending reputation. Yet, many companies fail to see them as a strategic asset, focusing...

Unlocking the Secrets of Email List Building, Growth, & Management — Email Uplers Interview

Originally published on Email Uplers on 10/23/24 While email list building is frequently discussed, few tackle the subject with a positive perspective. Due to various malpractices associated with list building and management, the conversation often revolves around...

ZeroBounce – Partner Highlight

Who we are:  ZeroBounce is the definitive solution for optimal email deliverability. It empowers email marketers, business owners, sales teams – and anyone who uses email – to take control of their campaigns and achieve superior email performance. Built to scale for...