List segmentation isn’t new, but the way savvy marketers are using it today looks a whole lot different than it did just a few years ago. At its core, segmentation is about grouping your recipients based on shared traits so you can send more relevant messages. But if...
Email deliverability. It’s really the first step to building a successful email program. You can’t really worry about optimizing your call-to-action or testing subject lines until you know your emails are reaching recipient inboxes. Whether you’re a...
By Tom Wozniak, Chief Operating Officer – published on Forbes on 11/7/24 Pop quiz. When is the best time to start building your email list? Answer: yesterday. But, unless you have a time machine, the best feasible answer is today! I would argue that almost no matter...
Originally published on DesignRush on 10/25/24 Suppression lists filter out unengaged or risky contacts to maintain deliverability, which are essential for protecting a business’s sending reputation. Yet, many companies fail to see them as a strategic asset, focusing...
Suppression lists are essential components of any email marketing strategy. The need for such lists became vital when in 2003 the CAN-SPAM Act mandated all companies to allow recipients to opt-out of marketing emails. As a result, it’s necessary for companies to...
