The CAN-SPAM Act and What it Means for Email Marketers in 2019 The CAN-SPAM Act provides the rules for email marketers to follow in order to stay compliant. Email marketing continues to thrive and evolve, 40 years after the first marketing email message was sent. In...
OPTIZMO™ Releases Guide to Email Suppression List Management The guide provides a reference for email marketers AUSTIN, Texas, Dec. 18, 2018 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the industry leader in email suppression list management, has released its first...
Today we are excited to release our very first Guide to Email Suppression List Management. The guide provides email marketers with a background on the importance of suppression list management to email compliance and different strategies that can be used to optimize...
Published on Forbes.com on 12/12/2018 It’s funny to think of any form of digital marketing as “old school,” but in 2018, email marketing fits that bill. We’re at a point where email marketing is older than many of its current practitioners. For those that aren’t...
Why CAN-SPAM Compliance is Crucial to Email Marketing In an era when consumers are bombarded with marketing messages from their TVs, the Internet, mobile devices, IOT devices, and numerous other channels, companies want to take advantage of every opportunity to...
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