The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

The CAN-SPAM Act of 2003: A 2024 Overview

How does the CAN-SPAM Act influence your inbox or email marketing strategy? This overview breaks down the essentials of compliance, the impact on commercial email practices, and the penalties for non-compliance. For businesses dedicated to mastering the nuances of...

CAN-SPAM Compliance Deep Dive Series – Subject Lines

We’re back with part two in our email compliance article series taking a deep dive into some of the key facets of CAN-SPAM compliance. Last time, we focused on the requirements around email header information. That topic was fairly technical, but in this article, we...