Email Marketing Tip – What is Negative Targeting? One of the biggest benefits of email marketing is the ability to deliver very targeted content to specific recipients. This is achieved partly by developing an effective audience targeting strategy. Audience...
4 Key Audience Segmentation Strategies – Business2Community Published on 6/7/19 on Business2Community Virtually any company that has a product or service can benefit from developing an audience segmentation strategy geared toward their particular business model....
Digital Marketing Lessons from Direct Mail Marketers It’s amazing that in the digital marketing industry, Email Marketing is looked at as being old-school. It’s been around for 40+ years now, making it the elder statesman of the online marketing arena....
Virtually all industry experts agree that segmentation is a key list management strategy for email marketing campaigns. Without segmentation, advertisers are unable to target recipients with relevant content, and can only offer broad, nonspecific messages that are...
As numerous industry experts have noted over the years, one of the most important elements of effective email campaign management is the use of audience segmentation. This tactic allows marketers to target specific groups of recipients, based on a wide variety of...
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