The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

AI AND PERFORMANCE MARKETING: POLICIES, PRACTICES, AND LEGALITIES (VIDEO REPLAY) – The Performance Marketing Association

Originally posted on the Performance Marketing Association website on Sept. 21 here The Performance Marketing Association Compliance Council revealed the results of its recent survey on AI and Affiliate Marketing with a free LinkedIn webinar. The new survey and...

AI and Email Compliance – Things to Consider

One of the hottest topics in digital marketing in 2023 has been the rapid evolution of Artificial Intelligence (AI) across virtually every channel. In particular, it’s been generative AI that has caught every marketer’s attention. Its ability to rapidly create content...

ComplianceCast 2022 – AWIN – Affiliate Summit West

We’re back with another episode of OPTIZMO’s ComplianceCast 2022! This week, we feature a convo with affiliate marketing industry OG Jeannine Crooks from AWIN.  Our head of marketing, Tom Wozniak, has known Jeannine for years and they caught up on...

ComplianceCast 2022 – Episode 7 – Diablo Media

Another week, another episode of OPTIZMO’s ComplianceCast video series! This is the 7th episode in the 2022 series and this time around we caught up with Susannah Rayburn from Diablo Media. We’re always excited to catch up with clients and partners from...