The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
Featured Article
Garth Harris: Affiliate Summit West 2024
Garth, the General Manager of CAKE, discusses the future of affiliate marketing in the latest ComplianceCast episode from ASW 2024. Tune in for insights on evolving compliance challenges, the role of AI, and one place you don’t want to stay while in Vegas.
More Recent Articles
Five Tips For Leveraging SMS Marketing In 2022
By Tom Wozniak, Head of Marketing – published on Forbes on 5/31/22 As marketers in 2022, we are presented with a wide (and always growing) variety of channels to choose from when we create our marketing strategies. While we pay a lot of attention to new channels, the...
6 Reasons to Include Email in your Marketing Program
By Tom Wozniak, Head of Marketing When writing about email marketing, I often focus on advanced topics like compliance, suppression list management, and email’s place in a multichannel marketing program. But, it’s easy to forget that many marketers are still in the...
Five Tips for New Email Marketers – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes on 5/3/22 More than 40 years have gone by and email marketing remains an incredibly popular and powerful marketing channel. Statistics show that over 80% of small businesses use email in their marketing programs,...
OPTIZMO™ Releases Annual 2021 Opt-Out Infographic
OPTIZMO is excited to announce the release of our 2021 Email Opt-Out Infographic, with data on how consumers opt-out of email campaigns.
CAN-SPAM Compliance Deep Dive Series – What is Commercial Email?
Check out our latest article on CAN-SPAM compliance – with a focus on defining commercial email.
Khris Thayer: Optimizing Digital Relevance – Exelion
Check out this great feature and interview with OPTIZMO Co-Founder and CEO, Khris Thayer in Exeleon magazine.
CAN-SPAM Compliance Deep Dive Series – Subject Lines
Check out the second article in our CAN-SPAM deep dive series, covering requirements for email subject lines.
CAN-SPAM Compliance Deep Dive Series – Header Information
Check out the first article in our CAN-SPAM deep dive series, covering requirements for email header information.
9 Tips for Optimizing your Email Creative
Check out these 10 steps for optimizing your email creative in your next campaign, from OPTIZMO’s head of marketing, Tom Wozniak.
ComplianceCast 2022 – Episode 4
Check out the next release in OPTIZMO’s 2022 video series – ComplianceCast Episode 4, with a look at the biggest impacts of 2022.