The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
Featured Article
Leadership Board Meeting 2024
Taking the term literally, check out our leadership team made up of Tom Wozniak, Jake Dearstyne, and Brian Culp at their annual Board Meeting!
More Recent Articles
OPTIZMO™ Recognized as One of the Best Compliance Solution Providers in 2022
OPTIZMO was featured in CIO Bulletin as one of the Top 5 Compliance Solution Providers of 2022 in a recent issue.
ComplianceCast 2022 – AWIN – Affiliate Summit West
Check out OPTIZMO’s ComplianceCast 2022 Episode 8, featuring an interview with Jeannine Crooks from AWIN during Affiliate Summit East.
ComplianceCast 2022 – Episode 7 – Diablo Media
Check out episode 7 of the 2022 ComplianceCast video series from OPTIZMO, featuring a chat with Susannah Rayburn from Diablo Media.
CAN-SPAM Deep Dive Series – Honoring Opt-Out Requests
Check out the latest blog post in our series on CAN-SPAM Compliance, focusing on honoring opt-out requests.
ComplianceCast 2022 – Episode 6 – Everflow
Check out the latest episode of the ComplianceCast, featuring convos with Tony Cohn and Remy Swopes from Everflow.
Four Tips For Using Humor In Marketing – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes on 10/4/22 As marketers, we’re always looking for ways to connect with our audience and set our company or brand apart from the competition. There are plenty of ways to go about that, but one of the most...
CAN-SPAM Compliance Deep Dive Series – Provide a Method to Opt-Out
Check out our latest article on CAN-SPAM compliance – focusing on providing a method to opt-out.
CAN-SPAM Compliance Deep Dive Series – Identification as an Ad and a Physical Location
Check out the second article in our CAN-SPAM deep dive series, covering requirements around identifying the email as an ad and providing a physical location of the sender.
Ask The Experts Video Series – Webbula
Ask the Experts: What are your top 3 reasons why you love working in email marketing? By Webbula – published on Webbula Blog on 6/28/22 Check out this month's Ask The Experts video from Webbula, posing a question to a bunch of email marketing experts, including...
A Look at How Email Opt-out Activity Changed in 2020-21 – Only Influencers
A look at email Opt-Out activity from 2021 in this article on the Only Influencers blog, by OPTIZMO’s head of marketing, Tom Wozniak.