The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
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More Recent Articles
A Primer for SMS Marketing Compliance Published on April 15, 2019 on Business2Community. If you’ve noticed an uptick in the number of marketing text messages you receive every day in 2019, you’re not alone. More and more advertisers (large and small) are taking...read more
The CAN-SPAM Act and what it means for Email Marketers in 2019 The rules for email marketers to follow in order to stay compliant Email marketing continues to thrive and evolve, 40 years after the first marketing email message was sent. In the digital age, that makes...read more
Three Lessons Marketers Can Learn From The Fyre Festival Published on April 10, 2019 on Forbes.com At this point, a lot of people have watched one of the documentaries on the Fyre Festival (Netflix and Hulu). Like many, I watched the films with a sense of disbelief...read more
Digital Marketing Lessons from Direct Mail Marketers It's amazing that in the digital marketing industry, Email Marketing is looked at as being old-school. It's been around for 40+ years now, making it the elder statesman of the online marketing arena. But, email and...read more
3 Ways Compliance Improves your Email Program Published on March 28, 2019 on FeedFront. For many email marketers, running a program that is compliant with CAN-SPAM is seen as a legal requirement, whose main benefit is avoiding potential fines or other legal penalties....read more
OPTIZMO provides a recap and review of the Traffic & Conversion Summit 2019 in San Diego.read more
LeadsCon Las Vegas 2019 LeadsCon, the world's largest performance conference and exposition is just around the corner. LeadsCon Las Vegas 2019 will take place in Las Vegas, March 4-6, 2018 and the OPTIZMO Team will be joining thousands of Lead Generation experts at...read more
Why Email Suppression List Management Matters Published on 1/31/19 on Business2Community. As of 2019, email marketing has officially entered middle age. Like a lot of 40+ year olds, email marketing can look back at a long history of success and, by committing to a set...read more
The Ins and Outs of Merge/Purge for Email The term merge/purge (merge purge) or dedupe has a long history that has its roots in pre-internet age direct marketing. A common situation for an advertising using direct mail was the need to regularly obtain new recipient...read more
It's a Mobile First World Since the advent of the smartphone, and particularly the launch of the first iPhone in 2007, it was feasible to see a day when more consumers would access the internet from their mobile phones than their more traditional computers. The...read more