The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
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2023 Email Opt-Out Infographic
Download your free copy of our 2023 Email Opt-Out Infographic, featuring unique data and insights that you won’t find anywhere else.
More Recent Articles
OPTIZMO™ COO Tom Wozniak Discusses Email Compliance in 2023 in a Recent Interview with SafetyDetectives
This interview highlights the importance of effectively managing suppression lists in the face of evolving digital marketing and data privacy regulations
Five Ways To Use AI In Email Marketing Today – Forbes
Dive into this insightful post by OPTIZMO’s COO, exploring five innovative ways to integrate AI into your email marketing efforts in 2023.
AI and Email Compliance – Things to Consider
Tackling the rapid evolution of AI in digital marketing, this article explores generative AI, its implications on copyright laws, and its role in email marketing.
Choose your own adventure: A Step-By-Step Guide to Building High-Quality Marketing Content
It’s high-quality content that stands out. But how do you create it? This article delivers concrete steps to create above-average content.
An Early Look at AI in Email Marketing (2023 Edition) – Webbula
Explore the role of Artificial Intelligence in email marketing in the ever-evolving digital marketing landscape in this Webbula guest post.
The Past, Present, and Future of AI in Email Marketing – OnlyInfluencers
By Tom Wozniak, Chief Operating Officer – published on OnlyInfluencers on 6/27/23 Not sure if you’ve heard, but Artificial Intelligence (AI) is kind of a hot topic right now - in literally every industry and even among consumers. If you’ve attended any of our Thursday...
Lizzie DeVito: Email Is Changing
Guess what? We're back with another fantabulous episode of ComplianceCast featuring Lizzie DeVito from AXAD Capital! In this episode, Lizzie dives into the rapidly changing world of email marketing, which, let's face it, is looking pretty different, especially for...
Six Tips For Upgrading Your Sales Enablement Tech Stack – Forbes
By Jacob Dearstyne, CRO – published on Forbes on 5/30/23 It's no secret that technology directly fuels growth and revenue. It's crucial for sales teams to keep up with the latest technology tools available, or they'll quickly fall behind. The right tech...
Five Next-Level Marketing Uses For AI – Forbes
By Tom Wozniak, COO – published on Forbes on 5/30/23 There is no hotter topic in marketing right now than artificial intelligence (AI) and specifically, ChatGPT. At a recent digital marketing conference I attended, the topic came up repeatedly in presentations and...
Achieving the Ultimate SMS Marketing Experience with SMS SUPPRESS by OPTIZMO
In previous articles, we explored the increasing importance of SMS marketing as a key component of a complete multichannel marketing strategy. As businesses today look for ways to optimize their SMS campaigns and navigate SMS compliance and text message marketing...