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News and tips from the industry leaders in email compliance.

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The Value of an Email Opt-Out – Business2Community

The Value of an Email Opt-Out – Business2Community

The Value of an Email Opt-Out - Business2Community Published on 7/8/19 on Business2Community In email marketing, many marketers look at an opt-out or unsubscribe as the worst-case outcome from an email being sent. There’s some obvious logic involved in that belief. If...

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Digital Summit Denver 2019 Recap

Digital Summit Denver 2019 Recap

Digital Summit Denver 2019 - Event Recap What do you get when a couple thousand digital marketers come together in the Mile High City? I had the chance to attend Digital Summit Denver 2019 this week and thought it was worth a quick recap. This is a traveling event...

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4 Key Audience Segmentation Strategies – Business2Community

4 Key Audience Segmentation Strategies – Business2Community

4 Key Audience Segmentation Strategies - Business2Community Published on 6/7/19 on Business2Community Virtually any company that has a product or service can benefit from developing an audience segmentation strategy geared toward their particular business model. With...

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Looking Back at 10 Years of OPTIZMO™

Looking Back at 10 Years of OPTIZMO™

Looking Back at 10 Years of OPTIZMO As we continue to celebrate our 10th Anniversary in 2019, it's fun to look back at some of our company milestones and things that have happened in the email marketing industry over the past decade.  Here are a few highlights from...

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5 Keys to a Successful Email Campaign – Business2Community

5 Keys to a Successful Email Campaign – Business2Community

5 Keys to a Successful Email Campaign - Business2Community May 15, 2019 on Business2Community After 40 years, email remains a powerful marketing tool for many companies. In fact, it continues to be one of the most cost-effective marketing channels available,...

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Journey Summit 2019 Recap

Journey Summit 2019 Recap

Journey Summit 2019 Recap OPTIZMO's Chief Revenue Officer, Jake Dearstyne, attended the Journey Summit in Philadelphia, PA this week and wanted to provide a quick recap of the event with some highlights in case you are considering attending this show next year. The...

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