The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
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More Recent Articles
SMS marketing is a unique channel and requires specific tactics to be effectiveread more
Get your message in front of your customers, while making sure you stay compliant with laws like the CAN-SPAM Act.read more
OPTIZMO – October 2018 News – Lessons from Fast Growth Companiesread more
While brands continue to move budgets to digital channels, they are also drawn to those options that provide potentially more brand safe environments. One channel that advertisers continue to turn to is email marketing.read more
This article includes several lessons learned from my experience working for three different fast growth companies over the years.read more
Email campaigns generate a variety of metrics that need to be evaluated for a full view of performance.read more
Email opt-outs can provide a wealth of data for marketers by providing insights on users who have chosen to actively dis-engage with your email program.read more
There are numerous ways for an organization to approach email list targeting. Here are several options marketers should consider.read more
Examining and acting on negative marketing signals (like unsubscribes, bounce rates, and spam reports) can be very impactful in optimizing future campaigns.read more
There’s a lot to learn from your email opt-outs, if you take the time to dig into the data.read more