The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

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Email Marketing Tip – Timing Your Email Campaigns

Email Marketing Tip – Timing Your Email Campaigns

Email Marketing Tip - Timing your Email Campaigns We've all heard the saying that 'timing is everything' and while getting the timing of your email campaigns dialed in may not be 'everything' it certainly has a huge impact on the performance and overall effectiveness...

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OPTIZMO Video Series – SmarterChaos Interview

OPTIZMO Video Series – SmarterChaos Interview

OPTIZMO Video Series – SmarterChaos Interview Over the course of 2020, we will be releasing video interviews with numerous OPTIZMO clients and partners, along with other leaders in the Email and SMS Marketing industries. You may have seen our initial promo video...

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Email Marketing Tip – Suppressing Previous Recipients

Email Marketing Tip – Suppressing Previous Recipients

Email Marketing Tip - Suppressing Previous Recipients Email is a powerful marketing tool for advertisers across a wide range of industries and verticals. But, as with any marketing channel, there are strategies and tactics that can improve its effectiveness. While...

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OPTIZMO Video Series – HitPath Interview

OPTIZMO Video Series – HitPath Interview

OPTIZMO Video Series - HitPath Interview Over the course of 2020, we will be releasing video interviews with various OPTIZMO clients and partners, along with other leaders in the Email and SMS Marketing industries. You may have seen our initial promo video release...

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Email Marketing Tip – Timing Your Email Campaigns

Email Marketing Tip – Timing Your Email Campaigns

Email Marketing Tip - Timing Your Email Campaigns Often, the success of a marketing campaign comes down to timing. Every marketer knows the value of having your marketing message delivered to your audience when they are prepared to make a buying decision. However,...

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OPTIZMO Video Series – Compliance Optimized

OPTIZMO Video Series – Compliance Optimized

OPTIZMO Video Series Launch! 2020 has certainly brought a lot of disruption and unexpected changes for all of us, in both our work and personal lives.  As we look forward to the months ahead when we all come out of the current crisis stronger, we thought now was a...

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Approaching Email Marketing During A Public Crisis – Forbes

Approaching Email Marketing During A Public Crisis – Forbes

  By Tom Wozniak, Head of Marketing – published on Forbes.com on 4/17/20. For any company, communications and marketing during a crisis (whether it’s an international or national emergency or something more localized) can be tremendously challenging across a range of...

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