The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
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More Recent Articles
It's a Mobile First World Since the advent of the smartphone, and particularly the launch of the first iPhone in 2007, it was feasible to see a day when more consumers would access the internet from their mobile phones than their more traditional computers. The...read more
Over the past 10 years, we've always enjoyed kicking off a new year with a trip to Las Vegas for Affiliate Summit West 2019 continueing the trend. The OPTIZMO team jetted off to Las Vegas in early January to attend ASW19, as well as MailCon and the Mailer Meetup,...read more
COLLECT - STORE - DISTRIBUTE - AUTOMATE Curious to get a quick overview of how OPTIZMO's email suppression list management platform works? Check out our explainer video, which highlights how brands and performance marketers leverage our platform to ensure email...read more
2019 is a big year for OPTIZMO, as we are celebrating our 10th anniversary – technically later this year, but we’re going to start the celebration on January 1 and continue it throughout the year.read more
In case you missed it in your inbox, check out our December 2018 Newsletter here! The feature article is about the release of our new Guide to Email Suppression List Management. Don't miss it! Check out our New Guide to Email Suppression List Management In case you...read more
Among the many the reasons that email continues to be such an effective marketing and communication platform after 40 years, is that it has embraced technological advancements and adapted to significant changes.read more
The guide provides email marketers with a background on the importance of email suppression management and different strategies that can be used to optimize overall email campaign performance.read more
The most compelling email creative, engaging offer, and brilliant call-to-action can still fail to produce any response, if no one opens the email in the first place.read more
It’s funny to think of any form of digital marketing as “old school,” but in 2018, email marketing fits that bill. We’re at a point where email marketing is older than many of its current practitioners.read more
The holiday season is well underway, with marketers competing for attention, engagement, and conversions (sales, signups, etc.).read more