Published on 1/2/20 on APAC Business Headlines.
In the digital marketing arena, email and SMS have become top-performing marketing channels for small companies as well as large enterprises, when it comes to customer acquisition and retention alike. But, while their popularity has soared, each has become an increasingly complex undertaking, largely due to increased global regulation around marketing and the use of data in these channels.
This underscores the need for businesses to follow a set of best practices that put them in compliance with all relevant laws and regulations covering the regions where they do business within the channels they use. Failing to comply with such regulations can put a company at risk of expensive fines and unwanted legal attention, along with frustrated customers and prospects. Hence, it is more important than ever for a business to not only understand relevant regulations, but also have the ability to comply seamlessly with legal requirements from numerous countries and regions, and the local regulatory agencies that govern compliance. However, with an alphabet soup of laws and regulations, achieving compliance can seem like an uphill battle. The rapid pace of regulatory change makes it even more daunting to stay up-to-date and proactively manage compliance within a company’s marketing programs.
Fortunately, OPTIZMO Technologies, a leading compliance technology solution provider in the U.S., delivers best-in-class email and SMS compliance solutions to automate a number of key aspects around suppression list management required by laws like the CAN-SPAM Act of 2003, which sets rules for email marketing in the U.S.
“We recognize that many companies don’t have the internal expertise or resources to manage certain aspects of email compliance, so we focus on providing a solution that saves these companies time and is often less expensive than trying to manage the process solely in-house,” says Khris Thayer, the CEO of OPTIZMO.
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