OPTIZMO™ Taking Part in Data & Marketing Association Initiatives
The company will join several committees to help drive the data-driven marketing industry forward.
Austin, TX – March 8, 2018 — OPTIZMO Technologies, the industry leader in email suppression list management, today announced that is has joined the Data & Marketing Association (DMA) and will be participating in various committees and association initiatives designed to lead the direct marketing industry forward in 2018 and beyond.
The DMA (formerly the Direct Marketing Association) champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. The organization’s membership is made up of over 1,400 of the leading tech and data innovators, brand marketers, and other companies across the entire marketing ecosystem.
The OPTIZMO team will be participating on the DMA’s Advocacy and Ethics committees, providing expertise in the email compliance arena to support committee initiatives and content creation.
“We are pleased to welcome OPTIZMO Technologies as the newest member company for the Data & Marketing Association,” said Ian Parmiter, DMA’s SVP of Membership. “In DMA’s mission to advance responsible data-driven marketing, we bring together companies across the marketing & data ecosystem . We look forward to providing member benefits to the OPTIZMO team and welcome them into the DMA member community.”
The company is focused on helping its clients remain compliant with email marketing regulations in the U.S. (the CAN-SPAM Act of 2003) as well as upcoming global regulations like the General Data Protection Regulation (GDPR), which will go into effect on May 25, 2018.
“We’re excited to join the DMA and help the organization advocate for the marketing industry, and help it grow in the years ahead,” said Khris Thayer, Co-Founder and CEO of OPTIZMO Technologies, LLC. “Our team will be working closely with several DMA committees and supporting various initiatives to continue fostering responsible marketing practices across the industry.”
The OPTIZMO team will be attending multiple DMA related events over the course of the year, as well. The first event being the Email Evolution Conference in New Orleans from April 5-6, 2018.
OPTIZMO Technologies is the recognized thought-leader in the email and online marketing space for email suppression list management, email campaign management, data management, and risk mitigation services relative to email compliance. With an expert staff in pursuit of unrivaled efficiency, innovative technology and an insatiable desire to problem-solve, clients find a customer-centric business model that not only enhances the way OPTIZMO clients do business, but drives the company forward. The company is headquartered in Austin, TX, and has offices and team members in Charleston, Denver, and Brisbane, Australia.
Executive Director of Marketing