OPTIZMO™ Releases Global Opt-Out Infographic
The infographic visualizes data on opt-out requests the company has processed from around the world.
June 19, Austin, TX — OPTIZMO Technologies, the industry leader in email suppression list management, has released the email marketing industry’s first infographic that visualizes opt-out data from sample data set of unsubscribe requests processed from around the world over a 14-month period.
Forty years since the first email message was sent, email continues to be one of the most effective marketing channels for both customer acquisition and retention in many industries, despite being thought of as old-school digital marketing. The channel has evolved over four decades, adding graphic content, adapting to mobile devices, and leverating personalization and automation technology. One aspect of the evolution has been creating structure around the opt-out or unsubscribe process. Among the reasons email marketing has flourished is the virtually global requirement that companies provide recipients with an easy way to opt-out of future messages and that they honor those requests.
While there are any number of reports and infographics available that focus on email marketing, few if any have ever provided a holistic view of opt-out activity. OPTIZMO’s new infographic delivers a geographic breakdown of opt-outs processed by the company, across major global regions, as well as the top 10 countries. It also includes a look at the email platforms that show up most frequently in opt-out requests.
“We’re excited to share this information with the industry,” said Khris Thayer, CEO of OPTIZMO. “Companies may have insights into the data regarding their own user opt-out activity, but an aggregated view across multiple industries hasn’t been readily available before this infographic.”
The goal of this infographic is to provide some previously unavailable data focused on where opt-out requests are coming from – geographically and from an email platform standpoint. In addition, it includes some interesting facts pulled from each data set, including the one continent that has yet to deliver an opt-out request to OPTIZMO and a list of once well-known email platforms that continue to have users many years after their days dominating the industry.
The infographic is available here.
This is just the first of a series of infographics on opt-out data that OPTIZMO will be publishing in 2018. The subsequent infographics will focus on data around device usage, most common browsers and operating systems, and trends in the the days and times opt-outs are received.
OPTIZMO Technologies is the recognized thought-leader in the email and online marketing space for email suppression list management, email campaign management, data management, and risk mitigation services relative to email compliance. With an expert staff in pursuit of unrivaled efficiency, innovative technology and an insatiable desire to problem-solve, clients find a customer-centric business model that not only enhances the way OPTIZMO clients do business, but drives the company forward. The company is headquartered in Austin, TX, and has offices and team members in Charleston, Denver, and Brisbane, Australia.
Executive Director of Marketing