OPTIZMO™ Joins the Performance Marketing Association
The company will also be involved on the PMA Compliance Council
AUSTIN, Texas, Dec. 05, 2018 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the industry leader in email suppression list management, has announced that it has joined the Performance Marketing Association (PMA) and will be participating in the association’s Compliance Council, continuing the company’s mission to help lead the digital and email marketing industry forward in 2019 and beyond.
The PMA strives to raise the profile of performance marketing by demonstrating the value of this multi-billion dollar marketing channel, which comprises more than 200,000 businesses and individuals. Continuous growth of the performance marketing space is expected as advertisers, facing small budgets and big expectations, increasingly look to performance-based marketing initiatives to expand their businesses.
The OPTIZMO team will be participating with the PMA’s Compliance Council, providing expertise in the email compliance arena to support overall committee initiatives and foster continued adoption of email compliance best practices across the industry.
“We are thrilled to become members of the PMA and help the organization lead and advocate for the performance marketing industry as it continues to grow in the years ahead,” said Khris Thayer, Co-Founder and CEO of OPTIZMO Technologies, LLC. “We’ve always had a strong connection to the performance marketing industry, since many of our clients participate in the space. So, our membership only helps us become even more involved in the industry.”
OPTIZMO is driven to power its clients’ brand safety and compliance programs, designed to stay compliant with email marketing regulations in the U.S. (the CAN-SPAM Act of 2003) and around the world.
OPTIZMO Technologies is the recognized thought-leader in the email and online marketing space for email suppression list management, email campaign management, data management, and risk mitigation services relative to email compliance. With an expert staff in pursuit of unrivaled efficiency, innovative technology and an insatiable desire to problem-solve, clients find a customer-centric business model that not only enhances the way OPTIZMO clients do business, but drives the company forward. The company is headquartered in Austin, TX, and has offices and team members in Charleston, Denver, and Brisbane, Australia.
Executive Director of Marketing