OPTIZMO™ Joins the International Association of Privacy Professionals
The company will continue to promote effective privacy practices throughout the digital advertising ecosystem.
The IAPP is a resource for professionals and companies looking to thrive in today’s rapidly evolving information economy. It is the largest and most comprehensive global information privacy community and resource, helping companies manage and protect their data. The organization’s membership is made up of hundreds companies focused on privacy, infosec, and compliance.
OPTIZMO has been at the forefront of email compliance, since its founding in 2009. Over the years, the company has worked with various industry organizations and trade groups to drive the conversation about email compliance and privacy.
The company is focused on helping its clients become and remain compliant with email marketing regulations in the U.S. (the CAN-SPAM Act of 2003) as well as upcoming global regulations like the General Data Protection Regulation (GDPR), which will goes into effect on May 25, 2018.
“We’re excited to become a corporate member of the IAPP and support the organization and its initiatives across the data privacy and protection landscape,” said Khris Thayer, Co-Founder and CEO of OPTIZMO Technologies, LLC. “Our team will attend various IAPP meetings and find various ways to actively support responsible and compliant marketing initiatives across the email marketing industry.”
The OPTIZMO team will be attending multiple privacy and compliance related events over the course of the year, beginning with the RSA Conference in San Francisco from April 16-20, 2018.
OPTIZMO Technologies is the recognized thought-leader in the email and online marketing space for email suppression list management, email campaign management, data management, and risk mitigation services relative to email compliance. With an expert staff in pursuit of unrivaled efficiency, innovative technology and an insatiable desire to problem-solve, clients find a customer-centric business model that not only enhances the way OPTIZMO clients do business, but drives the company forward. The company is headquartered in Austin, TX, and has offices and team members in Charleston, Denver, and Brisbane, Australia.
Executive Director of Marketing