News and tips from the industry leaders in email compliance.

We’re back again this week with the latest installment in our partner video interview series. We’re really excited about this one, as it features one of our long-time friends in the industry and a very early client of OPTIZMO – Jim Banks, CEO of Spades Media! 

Jim is an affiliate marketing legend who has been working in the space for over 20 years, becoming an expert in multiple channels, including paid and organic search, and of course, email. He has presented at numerous industry events, including Affiliate Summit, among many others. The OPTIZMO crew has had the pleasure of knowing and working with Jim since the very beginning of our company, back in 2009. Along with being a client and partner, Jim is also one of our truly close friends in the industry. 

Here is just one example of Jim and the OPTIZMO team From Affiliate Summit Europe 2018 in London, when the crew somehow ended up on the cover of FeedFront magazine.  

Back in Affiliate Summit Las Vegas earlier this year, we caught up with Jim and were thrilled to have him sit down for an interview outside the show. It’s a great conversation about the power of email and importance of staying compliant.

“When we look in analytics, email is still one of if not the biggest converting channel for all the clients we work with.”

Jim Banks – CEO – Spades Media

Check out Jim’s full interview in the video below!  And don’t miss out on any of our partner video interviews. Check out our Videos page to watch any of our previously released editions, along with a great OPTIZMO sizzle reel, and various other video content.


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