AUSTIN, TX–(Marketwire – January 4, 2011) – OPTIZMO Technologies announces the integration of their email suppression list management and email compliance solutions into DirectTrack, the affiliate management platform from Digital River business unit, Direct Response Technologies. Found in over 45 countries and translated into 13 languages, DirectTrack offers global market reach through powerful performance marketing and affiliate tracking solutions.
Compliance Optimized — This robust integration offers mutual OPTIZMO and DirectTrack clients access to more speed, efficiency and analytical data. OPTIZMO’s email suppression list system provides analytics, including daily stats, graphs and the newly developed Alert Feedback Loop, which organizes and delivers valuable alert feedback to networks for complaints, seed hits and publisher non-compliant notifications.
Since 1994, some of the world’s leading merchants, ad networks, agencies and publishers have relied on Direct Response Technologies’ proven solutions and deep expertise to help them maximize their affiliate channel profitability, reach and branding. Direct Response Technologies is a business unit of Digital River, a leading provider of global e-commerce solutions.
George Bordo, General Manager of Direct Response Technologies, said, “We can help our clients maintain credibility as responsible advertisers by providing them easy access to an email compliance solution. The integration of DirectTrack with OPTIZMO provides expedited access to a leading solution for cleansing substantial email lists, which translates into quick and efficient results for our clients.”
All Systems Go — Early 2011, OPTIZMO plans to make further investments in scalability and broaden their reach as well as craft new technology to further enhance current systems. Known most for the speed in which their system can collect and distribute data, OPTIZMO will be looking to provide more custom development, more user-defined features and more transparency within the email space — all of which supports their customer focus and end-user experience as the pinnacle of what drives their company forward.
OPTIZMO Technologies, LLC is a Web-based application, providing advertisers and affiliate networks a cutting edge online solution for managing email suppression lists and email marketing campaigns. OPTIZMO’s focus is not only on email efficiency, CAN-SPAM email compliance and consumer data security, but, even more pertinent — usability, cost savings and the future of Web 2.0. www.optizmo.com