We’re back with the latest episode in our LinkUnite Interview Series, featuring the women who make up the LinkUnite community! In this interview, we highlight Michele Bilton-Smith, Senior Director of Sales at Somos. Michele brings her unique perspective from the telecom sector into the digital marketing and performance marketing landscapes, offering insights into the evolving industry dynamics.

In the conversation, Michele discusses the positive changes she has observed over the years, particularly the shift away from a male-dominated industry to one that embraces women in leadership roles. Working for a company where women hold the majority of the leadership positions herself, she also emphasizes the importance of hiring for diversity, while also ensuring new hires are the best fit for the role. She says how she’s noticed this approach gaining traction in recent years, creating more equitable and effective workplaces.

Michele’s career journey began with a degree in fashion merchandising and a minor in business. Always curious, she ventured into various industries that offered unexpected opportunities for learning and growth. Her story illustrates the importance of remaining open to new experiences, driving change, and continually developing new skills.

Stay tuned for more episodes in our LinkUnite Interview Series coming soon to see who’s featured next!

To catch more content from OPTIZMO, visit our full Video Library or check out our YouTube channel!