In this week’s LinkUnite Interview Series episode, we sat down with Margaret Wise, the Chief Revenue Officer at ActiveProspect, as she shares her experiences navigating the performance and affiliate marketing industry.

In our interview, Margaret discusses her journey into the space, starting from her background in CRM, marketing technology, and email platforms, to joining ActiveProspect. She highlights the company’s mission to promote consent-based marketing and ensure a balanced value exchange between businesses and consumers—a topic she’s passionate about improving for the industry’s future.

Margaret also reflects on attending her first women-only industry event at LinkUnite, noting how rare and refreshing it is to see such a strong representation of women in this traditionally male-dominated field. From discussing evolving industry standards to tackling the nuances of lead generation and consumer data, Margaret provides insights into the industry’s ecosystem and its challenges.

Stay tuned for more episodes in the LinkUnite Interview Series coming soon! For more content, visit our full Video Library or check out our YouTube channel!