We’re excited to release the first of many interviews we conducted during LinkUnite IV. These interviews will go hand-in-hand with the Advice Series that we began releasing recently to highlight some of the amazing women who make up the LinkUnite community.

In this first interview, we chat with Lindsay Stone, Senior VP of Business Development and Customer Experience at LeadsPedia, to explore her career journey and perspectives on the evolving landscape of performance marketing.

As a driving force in an industry that has traditionally been male-dominated, Lindsay offers her insights on the transformative power of LinkUnite within the industry. She shares her excitement about the growing representation and support for women in performance marketing, emphasizing how these efforts are gradually bridging longstanding gender gaps. Lindsay goes on to highlight Leadspedia’s long-standing support and sponsorship for LinkUnite and how the company champions her role as an executive and leader.

With 18 years in the tech space including both agency brand marketing and performance marketing, she provides a unique perspective on the industry’s changes over the years. We talk about critical decisions companies face today, from developing new technologies to reallocating technical resources, and how these decisions are shaping the future of performance marketing.

Check out Lindsay’s full interview above! And, stay tuned for more episodes in our LinkUnite Interview Series, where we continue to amplify the voices of women paving the way in digital marketing.

If you’d like to watch more content from OPTIZMO and LinkUnite, be sure to check out our full Video Library or visit our YouTube channel!