The newest episode in our LinkUnite Interview Series is up to bat! In case you just joined us, in these videos we’re highlighting the women making strides in the performance marketing industry who make up the LinkUnite community. This time, we interview Beth Kahn, Co-founder and CFO of Anura, for a discussion about her career path and the early days of Anura.

Beth explains how their realization of internet fraud started with a simple mouse click detection, which prompted her husband Rich to develop software to monitor and filter traffic. What began as an internal tool evolved into a licensed product that outperformed other fraud detection vendors. As Beth recounts their company’s growth, she touches on some of the achievements of their previous company, as well.

While Beth often took a backseat in their business endeavors while growing the company, joining LinkUnite marked a turning point for her. She discusses how empowering it has been to be part of LinkUnite, an organization that fosters a supportive community for women in a traditionally male-dominated industry. The organization has provided her with a network of experienced women who have offered invaluable advice and support, helping her navigate challenges that other members have encountered.

Check out Beth’s episode, and you can expect more interviews in the weeks to come! We recorded so many awesome conversations during LinkUnite IV in Nashville, it’s definitely going to take a minute to release them all!

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