The next video in our ongoing Interview Series from LinkUnite IV is here! In this episode, we sit down with Allie Assael and Gabriella Bar-Lavi, both Senior Client Services Managers from Atwave, to delve into their experiences and perspectives on both the performance marketing industry and the evolving role of women within it. Continuing to highlight the amazing members who make up the LinkUnite community as the Official Content Sponsor.
As new members of LinkUnite, Allie and Gabi share their thoughts on the importance of female-focused initiatives in an industry that has traditionally been male-dominated. They discuss the inclusive and empowering environment that LinkUnite has fostered since its inception, enabling women to connect on a new level outside the typical hustle and bustle of standard industry events.
During the interview, Gabi points out that having more women in leadership positions comes from the support of both women and men in the industry. Allie then goes on to highlight how Atwave, with its female founder, has embodied this philosophy by creating a space where gender is no barrier to doing business and building professional relationships.
Additionally, we explore their thoughts on the future of email marketing amidst rapid technological advancements and regulatory changes. We discuss how AI can improve efficiencies, targeting, and audience segmentation, both on the mailer side and within agency operations. They emphasize the importance of embracing these innovations to stay ahead and continue growing as a channel.
Check out the video to learn more about how Allie and Gabriella are contributing to the evolution of the performance marketing landscape and LinkUnite’s ongoing efforts to amplify women’s voices within the space.
As always, stay tuned for more episodes in our LinkUnite Interview Series, where we’ll continue to bring you the stories and insights of inspiring women shaping the future of digital marketing.
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