Hot on the heels of our last video, we’re excited to share a special new series from our time at LinkUnite IV, where OPTIZMO proudly served as the Official Content Sponsor. In this series, we shine a spotlight on invaluable advice provided by some of the remarkable attendees from LinkUnite IV in Nashville. For this first video, we asked the question: “What advice would you give a woman coming into the performance marketing industry?”

While planning the LinkUnite IV video program, we knew that amplifying members’ voices and letting them share their insights and wisdom would be a cornerstone of the content. While we had high expectations for the kinds of advice we would gather, we were blown away by the openness and generosity of everyone we interviewed. We think you will be, too. 

As the affiliate and performance marketing industry continues to evolve, it’s incredibly valuable for women coming into the space to build on the learnings of colleagues who have achieved incredible professional success. This is part of the mission LinkUnite’s founders Sara Malo and Amanda Farris undertook four years ago.

In this first video, you’ll hear a wealth of practical advice that would benefit anyone in the industry, from a newbie to a seasoned vet. 

Join us in celebrating and learning from these amazing women who are leading the way in the performance marketing industry. We hope you gain invaluable advice, and get a bit inspired!

More episodes in this series are coming soon, so stay tuned! And if you’d like to watch more content from OPTIZMO, be sure to check out our full Video Library or visit our YouTube channel!