News and tips from the industry leaders in email compliance.

By Tom Wozniak, Head of Marketing – published on Forbes on 5/31/22

As marketers in 2022, we are presented with a wide (and always growing) variety of channels to choose from when we create our marketing strategies. While we pay a lot of attention to new channels, the saying that “what’s old is new again” is often true in digital marketing. One great example is SMS marketing. SMS may not be quite as old as email, but the technology still dates back decades. While the marketing channel isn’t necessarily as ubiquitous as email in 2022, many businesses still leverage it: Juniper Research forecasted that global mobile business messaging traffic would reach 2.7 trillion in 2020, a 10% increase from the year before.

Why are companies embracing this old-school marketing channel in 2022? Here are just a few stats to explain. According to data reported by Statista, there could be nearly 7.5 billion mobile users in the world by 2024. Text marketing company EZTexting has historically quoted a 98% open rate for text messages and found that 90% of people respond to them within 30 minutes. According to OpenMarket, 83% of millennials say they open text messages within 90 seconds of receiving them.

So if you want to get started with SMS marketing, how do you get the ball rolling? Here are five steps you should follow when you’re ramping up an SMS marketing program.

1. Decide what types of messages you want to send.

Really, this step comes first since you should have some idea of what types of communications you will include in your SMS program even before you start building your subscriber list. Consider the strengths and weaknesses of text messages as you plan your strategy. What sorts of messages do recipients like to receive?

Read the rest at Forbes.

Tom Wozniak heads up Marketing and Communications for OPTIZMO Technologies.

Share This