Email Opt-Out Behavior Infographic by Geography
Published in Adotas on 7/24/18
Opt-Outs (or unsubscribes) are a part of virtually every email marketing campaign. They tell half the story of how your email list size changes over time and handling them properly is vital to remaining compliant with email marketing regulations around the world. Based on the importance of Opt-Outs to the long-term success of an email program, you might expect marketers to analyze them closely, leading to plenty of interesting research on unsubscribe activity and trends. However, this just isn’t the case. You’re hard-pressed to find many white papers, infographics, or other research about Opt-Out behavior.
Conversely, there is a steady stream of analysis published about positive KPIs like Open Rate, Click Rate, Conversions, Conversion Rate, ROI, etc. Marketers are often trained to look at the positive metrics and identify ways to optimize performance. The whole mindset is focused on the positive. But, there is a great deal to be learned by looking at negative marketing signals, like Opt-Outs and the behavior surrounding them.
Having been in the business of processing email Opt-Outs for almost a decade, the company has learned a great deal about unsubscribing behavior from users around the globe. Using a large sample of data on 14 months of Opt-Out behavior, the infographic provides insights into the locations and email platforms driving most of the unsubscribe requests.
As a company providing suppression list management and Opt-Out processing for hundreds, it’s not surprising to receive unsubscribe requests from all over the globe. But, it’s still interesting to see them come in from virtually every recognized country in the world (192 of 193 countries)…
Read the entire article at Adotas.