News and tips from the industry leaders in email compliance.

We’re rolling out another installment of ComplianceCast, this time featuring David Antley from LinkTrust! In this episode, David sheds light on the epic cat-and-mouse game we all play in this industry – the ever-evolving realm of email and compliance.

Looking ahead to 2023, our conversation meanders around significant shifts potentially heading our way – cookie-less tracking and AI-driven analytics. Ah, the suspense of what the future holds, it’s almost too much, right?

As the discussion pans to compliance, David underscores the crucial role it plays! He emphasizes the importance of transparency and adherence to regulatory laws. After all, avoiding any compliance mishap is vital for success, especially in sectors like financial services, education, and the lead gen space.

And email is no different! Challenges like delivering into consumer inboxes effectively are the talk of the town. But one thing stands out – if you stick to the rules and follow best practices, you are on the road to success!

Delighted with how their partnership with OPTIZMO is shaping up, we share the common goal of building the most compliant platforms out there and giving our clients the peace of mind they deserve. It’s all about running a squeaky-clean email program and keeping your nose clean, folks!

Be sure to tune in to the full episode above! And, in case you missed an episode, check out our full video library by clicking this link.

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