The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

Your favorite compliance series is back! That’s right, we have an all new episode of ComplianceCast for you. Filmed at Affiliate Summit West, we sat down with experts from two fantastic compliance and fraud mitigation companies in the business; Anura and IntegriShield. Join Ashleigh Arnaud, Vice President at IntegriShield, Gayla Huber, President at IntegriShield, Rich Kahn, CEO, and Co-founder of Anura, and Tom Wozniak, COO at OPTIZMO, as they dive into the current landscape of compliance in digital marketing.

Gathering at the hardest hotel to find on the Vegas strip (the Jockey Club – if you know, you know), the group sat down during ASW to talk about what’s new and upcoming in the compliance arena. One big topic of discussion was the recent conclusion of the multi-year saga of one-to-one lead generation regulatory initiatives. 

The group chatted about the challenges of compliance facing the digital marketing industry in 2025, including the lasting impact of the lead generation regulatory story, how the industry had prepared to adapt to one-to-one requirements and what they will do now that those requirements did not come to pass. Check out the full episode for some interesting thoughts and insights. 

For more episodes and insights like these, visit our Video Library or check out our YouTube channel!

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