The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

MailCon and Lead Generation World 2022 Recaps

The OPTIZMO team is back from the first leg in our 2022 World Tour, with trips to Las Vegas for MailCon and San Diego for Lead Generation World. We’re still in the process of following up with everyone we met during the shows, but we also wanted to write about some of...

2020: A Year Unlike Any Other

As we turn the page and kick off 2021, we wanted to look back at some of the highlights from the last year.  The year started off with another great trip to Las Vegas for Affiliate Summit West, MailCon, the Mailer Meetup, and the Affiliate Ball.  We tag-teamed with...

Everflow – Results Driving Email in 2021 – Fireside Chat

After the recent release of our co-authored Guide to Results Driving Email in 2021, Everflow and OPTIZMO got together for a video chat about the guide and a variety of topics around email and SMS marketing and suppression list management. The chat included Everflow VP...

OPTIZMO Video Series – Outtakes and Bloopers

It’s been a few weeks since the release of our game-changing Music Video that set the industry buzzing and also revealed some of the great musical talents in the email and affiliate marketing industry (we’re still waiting for word of our nomination for an...

OPTIZMO Technologies – Business Sight’s Fastest Growing Companies to Watch in 2020

Simplifying Email and SMS Marketing by Delivering Robust Compliance Solutions (Business Sight Media) Email and SMS marketing are key components of many successful digital marketing strategies. From small-to-medium and large-to-giant organizations, email and SMS are...