The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

Seija Samoylenko: Email Deliverability & Monetization – Part 2

The stage is set for part 2 of our ComplianceCast series with Seija Samoylenko from Atwave. Highlighting email deliverability and monetization, this episode comes to you from the bustling floors of Affiliate Summit East 2023! If you missed part 1 of this double...

Seija Samoylenko: Having The Right Technology – Part 1

Hold onto your hats, people! The newest ComplianceCast episode is here, and we couldn’t be more excited. In this first installment of a two-part episode, we take a deep dive into email marketing with Seija Samoylenko from Atwave! Filmed amidst the buzz and...

David Antley: Email’s Cat & Mouse Game

We’re rolling out another installment of ComplianceCast, this time featuring David Antley from LinkTrust! In this episode, David sheds light on the epic cat-and-mouse game we all play in this industry – the ever-evolving realm of email and compliance. Looking...

Webinar: From Insights to Strategy Ft. OPTIZMO & LashBack

Using Negative Marketing Signals and Campaign Analytics to Excel in Email Marketing This Webinar was originally streamed on June 22nd, 2023. Click this link to watch the full webinar on LashBack’s website! Join us for an enlightening webinar where LashBack and...

Lizzie DeVito: Email Is Changing

Guess what? We’re back with another fantabulous episode of ComplianceCast featuring Lizzie DeVito from AXAD Capital! In this episode, Lizzie dives into the rapidly changing world of email marketing, which, let’s face it, is looking pretty different,...