The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

Marketing In A World Without Third-Party Data: Where To Next?

This is a guest post from the team at Madrivo. The mighty third-party cookie has long been the primary tool for many marketing companies. They offer a way to gain information about the behavior of potential customers, or other marketing strategies can target themes. ...

OPTIZMO Fireside Chat with Solvable

We’ve had a busy summer, with several industry events opening back up. So, our team has been on the road a fair amount over the past few months. But, as we head info fall, we thought it was time for another installment in our new Fireside Chat video podcast...

How Email will Thrive in a More Privacy Centric World – OnlyInfluencers

By Tom Wozniak, Head of Marketing – published on OnlyInfluencers on 6/11/21 Privacy. Consumers want it (or at least say they do) and in many cases they feel that companies know too much about them and their activities. Admittedly, you can create surveys that will...