By Tom Wozniak, Chief Operating Officer – published on The PMA Blog on 11/08/23 Email marketing has been around for over 40 years and a part of affiliate marketing since its inception. With all that, we don’t talk about the email channel all that often. It’s largely...
Suppression lists are essential components of any email marketing strategy. The need for such lists became vital when in 2003 the CAN-SPAM Act mandated all companies to allow recipients to opt-out of marketing emails. As a result, it’s necessary for companies to...
This interview highlights the importance of effectively managing suppression lists in the face of evolving digital marketing and data privacy regulations AUSTIN, Texas, Sept. 26, 2023 (GLOBE NEWSWIRE) — OPTIZMO is the industry leader in email suppression list...
One of the hottest topics in digital marketing in 2023 has been the rapid evolution of Artificial Intelligence (AI) across virtually every channel. In particular, it’s been generative AI that has caught every marketer’s attention. Its ability to rapidly create content...
The stage is set for part 2 of our ComplianceCast series with Seija Samoylenko from Atwave. Highlighting email deliverability and monetization, this episode comes to you from the bustling floors of Affiliate Summit East 2023! If you missed part 1 of this double...
Hold onto your hats, people! The newest ComplianceCast episode is here, and we couldn’t be more excited. In this first installment of a two-part episode, we take a deep dive into email marketing with Seija Samoylenko from Atwave! Filmed amidst the buzz and...
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