This is a guest post from the team at Madrivo. The mighty third-party cookie has long been the primary tool for many marketing companies. They offer a way to gain information about the behavior of potential customers, or other marketing strategies can target themes. ...
Recently, OPTIZMO was named to the 20 Most Innovative Companies to Watch in 2021, by Global Business Leaders Magazine. You can read an excerpt from the feature article below. OPTIZMO Technologies: A Recognized Thought Leader in the Email Compliance Arena Over time,...
By Tom Wozniak, Head of Marketing – published on Business2Community on 6/11/21 Email marketing has been one of the most effective digital marketing channels for decades (over 43 years in all) and over that time it has constantly evolved to meet the changing needs of...
By Tom Wozniak, Head of Marketing – published on Forbes.com on 7/14/21 If you’re in the email marketing industry, you have almost certainly heard about Apple’s announcement regarding a variety of new features designed to help users of various iOS devices control how...
Affiliate Grand Slam Speaker Interview with Tom Wozniak In May 2021, the OPTIZMO team traveled to Dubai for the inaugural Affiliate Grand Slam event. You’ve probably already seen some of the great videos we shot at the event, but we were also involved in some...
Email marketers thrive on data. Campaign data to track the performance of a marketing initiative and determine its return on investment. Customer data that can be used to deliver more relevant and engaging messaging and target different audiences with different...
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