The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

MailCon Virtual 2021 – OPTIZMO & Lashback Presentation

We kicked off 2021 with MailCon Virtual, giving us the opportunity to deliver a presentation to a big audience of email marketers. With 2020 just barely in the rearview mirror, we teamed up with our friends at Lashback and their CEO Francis Chmelir co-presented with...

How Did 2020 Impact Email Opt-Out Activity? – Only Influencers

By Tom Wozniak, Head of Marketing – published on OnlyInfluencers.com on 3/3/21 For the past few years, OPTIZMO has been publishing infographics based on email opt-outs processed on our platform (100s of millions every year). While there are many insightful reports,...

2020: A Year Unlike Any Other

As we turn the page and kick off 2021, we wanted to look back at some of the highlights from the last year.  The year started off with another great trip to Las Vegas for Affiliate Summit West, MailCon, the Mailer Meetup, and the Affiliate Ball.  We tag-teamed with...

Everflow – Results Driving Email in 2021 – Fireside Chat

After the recent release of our co-authored Guide to Results Driving Email in 2021, Everflow and OPTIZMO got together for a video chat about the guide and a variety of topics around email and SMS marketing and suppression list management. The chat included Everflow VP...

Opt-Out Domain & IP Address Guide

Opt-Out Domain & IP Address Management Guide A guide to selecting the best strategy to manage the Opt-Out process in your email program. Among the laws and regulations impacting email marketing around the world, one common aspect in many instances is the...

OPTIZMO Named the Leader in Innovation – Corporate Vision Magazine

Taking Control Published in Corporate Vision Magazine on 7/28/20 Recognized as the industry leader in email and SMS suppression list management and compliance solutions, OPTIZMO delivers a SaaS solution that automates the collection, storage, and distribution of...