News and tips from the industry leaders in email compliance.

CAKE Spotlight: Q&A Post with OPTIZMO about Automating Email Compliance

Posted on the CAKE Blog on 7/29/20

Check out this great interview with OPTIZMO’s Chief Revenue Officer, Jake Dearstyne by the team at CAKE. They discuss a variety of topics around email compliance and its importance in running an effective email affiliate program. See the excerpt below and visit CAKE to read the entire article.

Performance-based marketing continues to evolve, but one aspect remains constant: email marketing is one of the highest performing channels. According to HubSpot, “email marketing generates $38 for every $1 spent, an astounding 3,800% ROI, making it one of the most effective options available.” To help performance-based marketers understand how to start or expand their email marketing efforts, we recently spoke with OPTIZMO CRO Jake Dearstyne about the risks and rewards of this lucrative channel and the importance of email compliance.

Jake has been with OPTIZMO since 2010 when he joined co-founders Khris Thayer and Grant Fern to expand OPTIZMO’s reach. During his time at OPTIZMO he has focused on new business development, overseeing customer support, developing strategic partnerships with key companies in the email and digital marketing industry, and now overseeing all revenue-generating and client retention initiatives for the company.

We discussed how CAKE and OPTIZMO partner to help performance marketers, pitfalls to avoid, and opportunities to expand your email marketing campaigns.

Here are some highlights from our conversation.


OPTIZMO is a CAKE partner that automates email suppression list management and streamlines subscriber opt-out preferences. The company’s SaaS platform allows users to collect, store, and automate much of the different tasks associated with maintaining compliant email campaigns.

“Compliance is such an important goal and something that has to be done, so we try to keep that a clean, simple, and enjoyable experience,” explained Jake.

Read the rest at the CAKE blog.

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