Affiliate Grand Slam Dubai 2021 – A Chat with HitPath
Another week is here and that means it’s time to release another great video from our trip to Affiliate Grand Slam Dubai 2021! In May, 2021 the OPTIZMO team made the long trip overseas to Dubai for the inaugural Affiliate Grand Slam event. We were the official email compliance sponsor for the conference, and also exhibited and spoke during the conference. Last week we started moving into some of our more industry focused content, with a presentation from OPTIZMO’s head of marketing (Tom Wozniak) on the future of email in 2021 and beyond. Today, we wanted to share a video of some conversations we had with OPTIZMO partner, HitPath during the conference.
If you’ve watched any of our previous video series, you will recognize HitPath CEO and Co-Founder, Sam Prokop. But, we also chatted with Ava Weston, Sales and Support Engineer at HitPath for some additional perspective on a variety of topics.
Some of the topics covered include:
- The general state of the affiliate marketing industry in 2021
- How the pandemic affected people’s workday
- Why the affiliate marketing industry proved especially resilient over the last year
- How communications have evolved in the last 18 months
- The benefits of attending international shows in new regions of the world
- Thoughts on the content of the event
As always, we hope you enjoy this week’s video and definitely stay tuned for another release in the series next week! In the meantime, you should also be sure to check out our full video library! We love creating videos that introduce our team members, clients, and partners, and cover important industry topics like email compliance, email marketing, general performance marketing, along with more fun content of what goes on during some of these industry events around the world.